Marketing Guide for Leveling Up Your Business

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About

We are 100% committed to helping businesses grow.  We offer both free and paid solutions, suggestions and advice.

We want the world to be a better, more prosperous place for all.  Sustainable businesses that add value and solve problems in the world, make the world a better place.  This is our way of helping.

Our Approach

We like to take everything back to a First Principles approach.  

We look at tbe basic foundational business principles that can ensure business success.

Ask yourself, "Why do some businesses thrive and grow rapidly, while others struggle or end up in severe decline?"

The 4 Fundamental Business Principles (we call them "VARE Principles") that STRUGGLING businesses have not strategically solved: 

  1. VALUE: The business failed to strategically add enough value, hampering the ability to charge enough money for a healthy margin and satisfy customers, therefore the business never really took off and certainly wasn't sustainable enough to survive setbacks or recessions.
  2. ATTRACT: The business was unable attract enough new customers, profitably and when needed.  Without a system of attracting new customers on demand, the business was scrambling to throw random stuff at the wall and see what worked or sat around hoping more customers magically found it.
  3. RETAIN: The business was unable to keep customers coming back - and lacks crucial repeat business.  This is the lifeblood of most businesses that wish to survive long-term. 
  4. EMOTIONAL: The business didn't develop a strong emotional connection (aka "brand") with its customers and target market, therefore people in the market saw the business as a "so-what/me-too" business and chose to spend money elsewhere.
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